Have a look at the Sporting Beyond Private Limited company and its owner
On Thursday, November 7, Virat Kohli, the great batsman for India, revealed his new management group, Sporting Beyond.
‘Sporting Beyond’ is a management organization that Indian cricket star Virat Kohli has partnered with for his business endeavours. Sports marketing, consultancy, and advice are the areas of expertise for Sport Beyond.
During the preceding fiscal year, which concluded on March 31, 2024, Virat Kohli was the nation’s highest-paid athlete. ย The star batter paid Rs 66 crore in taxes during the fiscal year, according to figures released by Fortune India magazine.
What is ‘Sporting Beyond’ the company managing Virat Kohli and who is its owner
Interesting.
Virat Kohli has partnered with Sporting Beyond to manage his business. Sporting Beyond was launched by Ravi Shastri in 2021.
Shastri has also co-founded Coaching Beyond, a high-performance coaching business w/ Bharat Arun & R Sridhar, members of his former staff.
โ Venkat Ananth (@venkatananth) November 7, 2024
“I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now,” Virat Kohli said in a statement on social media.
This move comes after Kohli ended his long-term association with Cornerstone, a reputed celebrity management company, which involved Bunty Sajdeh, his long-time manager.
Sporting Beyond is a sports management, marketing, consulting, and an advisory firm in the domain of sports and specialises in creating, marketing, acquiring, and building partnerships across all sports in India & Globally. Their scope of services includes sports investment consulting, mergers and acquisitions, licensing advisory services, franchise and league development, athlete endorsements, engagements and representation, sports hospitality, live events, sponsorship strategy and activations.
The company’s focus is on connecting brands to sport and to help them in building their businesses and meeting their marketing objectives. Ravi Shastri and Jaiveer Panwar are the founders and directors of Sporting Beyond and Sporting Beyond Private Limited is a Private company incorporated on 21 October 2021.
It is classified as Non-government company and is registered at Registrar of Companies, Mumbai and its authorized share capital is Rs.1,000,000 and its paid up capital is Rs. 500,000. It’s NIC code is 924 (which is part of its CIN) and it is inolved in Sporting and other recreational activities.
According to a recent celebrity brand valuation study, “Brands, Business, Bollywood,” cricket player Virat Kohli is still the most popular endorser. He has reclaimed the top spot with a brand value of $227.9 million, pushing Bollywood star Ranveer Singh to second place with $203.1 million.
Kohli’s journey on the pitch this season has been somewhat turbulent. Kohli has recently struggled even though he has celebrated a number of historic milestones. After missing the England Tests in early 2024, the right-handed batting virtuoso returned to help India win the T20 World Cup in Barbados.
His performance has been patchy, though, especially in the most recent Test series against New Zealand, where he scored poorly and helped India lose the series 3-0. His rankings have fell as well, as he is now ranked 22nd in the most recent ICC Test rankings, behind Mohammad Rizwan and Babar Azam of Pakistan.
Kohli’s form continues to be a major concern as India gets ready for the Border-Gavaskar Trophy. Kohli is well-known for his intense matches and incredible records against Australia. His aggressive style and expertise have frequently been essential in countering Australia’s potent bowling.
In what will be a pivotal series in the context of the ICC World Test Championship (WTC) finals, all eyes will be on him to rekindle that spark and guide India’s batting prowess.