H&M Metaverse is a thing, and is available for people to enjoy and shop from, know what is the store, how to shop on it and pay
Hennes & Mauritz, or H&M, is one of the world’s most well-known apparel labels, and it is currently the first to have a metaverse presence. In the metaverse CEEK city, the Swedish fashion clothes company appears to have erected a new virtual store. It hopes to provide a shopping experience for its consumers by allowing them to explore CEEK’s virtual reality (VR) surroundings.
Explained What Is The H&M Metaverse Store?
For those unfamiliar with CEEK, it is a virtual reality metaverse recognised for its virtual worlds that connect users with musicians, athletes, and other digital content creators. CEEK’s relationship with H&M will now add the aspect of shopping to the area, similar to how CEEK aims to provide a three-dimensional musical experience to its users.
Fans of H&M will be able to visit the brand’s new metaverse store. They can pick their favourite goods and even buy it in the CEEK City metaverse. Of course, they will be digital-only outfits for the gamers’ avatars and will have no real-life counterparts, at least for the time being.
How To Shop At H&M Metaverse Store
Customers of H&M may be able to purchase apparel through the metaverse store and pick it up in real life from actual stores for usage in real life. But this is not fixed as of now.
Customers will be able to browse this H&M store in CEEK city and purchase their favourite clothing with CEEK tokens. The VR-based coin is based on Etherum smart contracts and costs $0.7107 (about Rs 53) right now.
For the time being, H&M’s entry into CEEK city is a one-of-a-kind venture, but that won’t last long. As the metaverse becomes more famous, more celebrities and corporations are striving to align themselves with it. Nike tried something similar last month when it bought a virtual shoe business that creates NFTs and shoes.