Millions of BMW followers on Instagram and Twitter grew concerned when several BMW social media accounts including their Instagram, Twitter, and Facebook accounts appeared to be hacked and promoting something called DEE.
BMW’s social media accounts began posting some weird content on something called DEE on Tuesday, December 13, 2022.
BMW Instagram Account Appears To Be Hacked By Something Called DEE
Not sure if @BMW is hacked or this is some weird Gen Z social media thing. pic.twitter.com/ilWlrYcBAM
— Hashim (@hashim_i) December 13, 2022
Has BMW actually been hacked😂😂😂😂 pic.twitter.com/fnIa85nGjC
— Pointblxnq_ (@pointblxnq) December 14, 2022
The German car-manufacturing brand has over 24 million followers on Instagram and 2.4 million on Twitter.
BMW Instagram Account Appears To Be Hacked
On Tuesday, the official Instagram account of BMW appeared to be hacked after its profile picture changed. Later it started posting some strange yellow glitchy videos promoting something called Dee instead of its usual photos. Although many of its 24 million followers assumed it to be a cyber-attack, the company clarified that it was not the case.
Fans React On Twitter
Following the strange events, several of its online followers took to Twitter to share about the strange happenings. Most of these online users concluded that BMW must’ve been hacked.
An online user wrote:
“It would appear that the #BMW social media accounts have been hacked.”
While another said
“BMW’s Instagram page has been hacked and it’s hilarious.”
Yet another third person added:
“#BMW Instagram page got hacked but at least a funny hacker we got.”
Another use said:
“Whoever hacked BMW social media accounts is having a good time.”
What Is ‘Dee’
While millions of BMW fans and followers assumed that it was a cyber-attack, it turned out to be a clever marketing campaign instead. BMW was promoting something new called Dee, which appears to be some sort of artificial intelligence bot.
The official BMW website shows a page, stating “\\ hi, i am dee! //” however, they still haven’t revealed what DEE is. BMW are still keeping people in suspense and telling them subscribe for the latest updates on the new feature.
Although it is still not clear what DEE is, BMW was surely not hacked as many fans assumed.
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