Ulta Beauty Company comes under fire after netizens slams its video featuring a trans influencer on a podcast related to girlhood, know its CEO and net worth
A well-known cosmetics company Ulta Beauty is under criticism and is currently being scrutinized for inviting a transgender influencer to appear on a male-hosted podcast on “girlhood.”
The company’s attempt to highlight the diversity of its customer base by featuring a contentious TikTok star backfired as people quickly denounced everyone involved in the podcast and referred to it as “womanface.”
Know Who Is CEO And Owner Of Ulta Beauty Company As Video Featuring Trans Influencer On Podcast Related To Girlhood Goes Viral, Worth And Valuation
As of October 2022 ULTA Beauty has a market cap of $20.19 Billion and this makes ULTA Beauty the world’s 742th most valuable company by market cap.
Trans 👏 Girls 👏 Can 👏 Do 👏It 👏 All! Tune into the latest episode of The Beauty Of… where host @DavidLopezzz sits down with guest Dylan Mulvaney to chat all things girlhood 💝 Watch now: https://t.co/tCRfEryYkZ pic.twitter.com/uaXJqEBQI9
— Ulta Beauty (@ultabeauty) October 13, 2022
If you're wondering why a company like Ulta Beauty can be so tone deaf and daft with their marketing, I present to you the Chief Merchandising and Marketing Officer of Ulta Beauty. pic.twitter.com/nQfg21Rdug
— Hacker known as 4chan (@Abagofcorn) October 16, 2022
Feminists accused Mulvaney of “womanface” and acting the roles of a woman she enjoys while ignoring the everyday sexism faced by women.
In response to the video, the transgender person’s appearance on the “Girlhood” podcast was so heavily criticized that Ulta Beauty’s stock price decreased by 1.17% as a result of the shockwave named a potential boycott.
Since then, the company Ulta Company has become a hot topic of conversation all over the world with many people trying to find out more about the company’s origin and other things. So, let’s just find out everything about it:
More About Ulta Beauty Company
Richard E. George, the former President of Osco Drug, Inc., and Terry Hanson launched Ulta Beauty, formerly known as Ulta Salon, Cosmetics & Fragrance Inc., and as Ulta3 before 2000.
In 1989, George left his position at Osco in order to create a strategy for a shop that would sell cosmetics at various pricing points. In 1995, George departed Ulta3, and Hanson took over as CEO.
Four years later, Charles ‘Rick’ Weber was named Senior Executive Vice President, Chief Operating Officer, and Chief Financial Officer, and Lyn Kirby was named President and Chief Executive Officer. They co-owned and operated the company until Weber quit in September 2006.
The business started being traded openly on the NASDAQ on October 25, 2007.
In 2019, there were Ulta Beauty stores in 48 states and each store had a beauty salon. Ulta Beauty sells both expensive and budget-friendly cosmetics, perfumes, nail care, bath & body, beauty equipment, and haircare items.
What Did Company Do After Facing Backlash?
Following criticism, the company tweets the following statement:
The Premise Of ‘The Beauty Of…’ Is To Feature Conversations That Widen The Lens Surrounding Traditional Beauty Standards. We Believe Beauty Is For Everyone. And While We Recognize Some Conversations We Host Will Challenge Perspectives And Opinions, We Believe Constructive Dialogue Is One Important Way To Move Beauty Forward.
The Statement Added.
The Intersectionality Of Gender Identity Is Nuanced, Something David And Dylan Acknowledge Themselves Within The Episode. Regardless Of How Someone Identifies, They Deserve Our Respect.