Following the huge number of complaints on social media, the CEO of Instagram, Adam Mosseri, took to Twitter again this week to address the backlash, know all the changes made in the app from May-July 2022
The 39-year-old addresses people’s complaints about the app shifting to video content and clarifies that the photos are part of the app’s “heritage” and will always continue to support photos. But what is this whole backlash about?
Full List Of All Instagram Changes Made From May To July 2022: Layout, Feed, Interface, Algorithm
The backlash against Adam Mosseri on social media this week prompted him to take to Twitter once again to address the complaints.
The backlash went viral after one of the users complained, saying, “Stop trying to be TikTok. I just want to see cute photos of my friend,” which started the movement to “bring back the old Instagram”. The backlash started this week after a photographer and Instagram user named Illumitati posted a comment that read: “Make Instagram Instagram again.”
fuck the new instagram updates. I started a petition to bring back the old instagram, sign and share let’s gooo https://t.co/0lgQL9kkjJ pic.twitter.com/J7VALtM8Yx
— Illumitati (@illumitatiana) July 22, 2022
The recent changes on the social media platform, Instagram, haven’t gone down well with users at all. The movement has seen complaints regarding the platform and has taken to Twitter and TikTok. Meanwhile, some users have even threatened to delete the app.
The Illuminati’s post was supported by more than two million people and shared by multiple celebrities. The backlash turned crazy when it was shared by Kylie Jenner and Kim Kardashian.
The last time Kylie Jenner complained about a social media site, Snapchat lost $1.3B, so yeah Instagram has a problem. pic.twitter.com/ugipc9abb6
— Frank Pallotta (@frankpallotta) July 25, 2022
Instagram’s CEO, Adam Mosseri, took to Instagram to address the backlash once and for all, but what exactly are the changes everyone is complaining about?
Since May 2022, many users are complaining regarding the sudden change in the app and its appearance. Its appearance is not going down well with them.
The reason for this is that on May 3rd, Adam Mosseri said on This is due to Adam Mosseri’s May 3rd Twitter statement that various new feed modifications would be made to make the experience more “immersive.”
📣 Testing Feed Changes 📣
We’re testing a new, immersive viewing experience in the main Home feed.
If you’re in the test, check it out and let me know what you think. 👇🏼 pic.twitter.com/dmM5RzpicQ
— Adam Mosseri (@mosseri) May 3, 2022
First of all, he mentioned that posts were getting bigger and would take up more space on the screen, appearing in a larger 9:16 ratio with captions appearing above the photo rather than below it.
Furthermore, a lot of people noticed that a lot of the “recommended” postings on their own feeds were from individuals they didn’t follow, which they found to be rather aggravating.
A higher portion of the feed suggestion, something we believe you would adore but haven’t yet heard of, the CEO remarked, “There’s a lot going on right now on Instagram. He continued by “clarifying” a few more things. He said, “We’re experimenting with a number of different changes to the app.
The 39-year-old continued by addressing concerns about the app’s switch to video content and making it clear that it will always accept photographs.
Only a small percentage of users were made aware that the new full-screen feed version is just a “because they think it will be “more pleasant and engaging” than the test. He further added that if they choose to distribute it to all users, they would need to “bring it to a pleasant point” as it is “not good at all.”
👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
— Adam Mosseri (@mosseri) July 26, 2022
He was compelled to acknowledge, though, that Instagram is “doing a horrible job” since so many users receive recommendations on their feed that they are not interested in.
Adam Mosseri’s Appeal To His Users
In order to avoid receiving suggestions they are not interested in, he advised users to “x out” them or even “snooze all recommendations for up to a month.” Click on the three dots in the top right corner of the post to snooze recommendations. Choose “not interested” after that, and then pick “snooze all suggested posts in the feed for 30 days.”
He concluded by saying, “This is a lot of change all at once, but Adam said that other aspects of Instagram would remain the same.”