In a significant departure from its traditional non-alcoholic offerings, Coca-Cola India has entered the domestic alcohol market by making a bold move with the introduction of Lemon-Dou, check out its price and alcohol content
Lemon-Dou is global alcoholic ready-to-drink beverage by Coca-Cola. The company is currently in the midst of conducting pilot tests for Lemon-Dou in select states across India.
Coca Cola Lemon-Dou alcoholic drink price in India, alcohol content, flavour and ingredients list
⚡️🍹Alcohol सेगमेंट में Coca-Cola इंडिया
Coca-Cola का नया प्रोडक्ट Lemon Dou
🍻Japanese Liquor shochu और लेमन से बनी Lemon Dou ड्रिंक लॉन्च की
⚡️🟢अभी सिर्फ Goa और Maharashtra में टेस्ट शुरू किया, 250 ml कैन की कीमत ₹ 230@iamrakeshbansal @Nupurkunia pic.twitter.com/DGCiH03eYl
— Zee Business (@ZeeBusiness) December 11, 2023
Seeing the buoyancy in Indian Alcohol Sector…#CocaCola jumps into foray…with #LemonDou, alcoholic beverage drink !!! Already in testing phase 🍻💫🥃✨️ Cheerz !#ET pic.twitter.com/3FoWxmey54
— Girish Johar (@girishjohar) December 11, 2023
Lemon-Dou, described as a refreshing and full-bodied chu-hi alcoholic lemon drink is crafted from the infusion of crushed whole lemons in alcohol. It is combined with effervescent bubbles. This distinctive blend places it in a category reminiscent of distilled liquors like brandy or vodka, offering consumers a unique and flavorful experience.
Lemon-Dou’s testing
The pilot testing of Lemon-Dou is a strategic move by Coca-Cola, focusing on selected states in India. The company aims to gauge market reception and understand regional preferences more effectively. Notably, the alcoholic drink is currently available in Goa and Maharashtra with varying pricing at ₹150 in Goa and ₹230 in Maharashtra.
Coca-Cola emphasizes the differentiation between the production and distribution processes for its alcoholic and non-alcoholic beverages. The alcoholic beverages, including Lemon-Dou, are prepared and distributed in dedicated and independent facilities in India, distinctly separate from those handling the company’s non-alcoholic ready-to-drink beverages.
Lemon-Dou, positioned as Coca-Cola’s first lemon sour brand, caters to the growing demand among lemon sour enthusiasts. The company aims to provide consumers with the authentic taste of Lemon Sour not only in traditional drinking places but also in the comfort of their homes. This strategic development aligns with evolving consumer preferences, where individuals seek unique and authentic flavor experiences.
“Lemon-dou” has various features designed to enhance the luxurious feel of enjoying this drink at home and one of them is the unique “pre-blending lemon process” adopted to manufacture this product.
“Lemon Sour” is now a regular alcoholic drink included in the menu of literally all drinking establishments in Japan and the combination of fresh, fruity citrus flavor and the crisp sizzling effect of carbonation matches well with any food.
| 【Oni Lemon】 | alcohol content 9% / lemon juice 17% / 350ml Contains fresh lemon juice squeezed from one and one-half lemons. Strong type of lemon sour with high alcohol content. |
|---|---|
| 【Shio Lemon】 | alcohol content 7% / lemon juice 7% / 350ml Lemon sour with slightly high alcohol content that offers a refreshing taste enhanced with a pinch of salt. |
| 【Teiban Lemon】 | alcohol content 5% / lemon juice 10% / 350ml Classic blend aimed to receive wide support from lemon sour lovers nationwide. |
| 【Hachimitsu Lemon】 | alcohol content 3% / lemon juice 7% / 350ml Lemon sour with low alcohol content that is slightly sweetened with honey. |
Lemon-Dou’s price
Coca-Cola’s pricing strategy for Lemon-Dou reflects a nuanced approach tailored to each region. Priced at ₹150 in Goa and ₹230 in Maharashtra, the company aims to strike a balance between affordability and premium positioning.
This dynamic pricing strategy is likely a result of careful market analysis and understanding of regional economic dynamics.
The move into India’s alcoholic beverage market comes at a time when the industry is poised for significant growth. According to a report by the International Spirits & Wines Association of India (ISWAI), the country’s alcoholic beverage market is estimated to reach USD 64 billion over the next five years.
This projection positions India as the fifth-largest contributor to global market revenues in the near to medium term. In 2021, the sector constituted about 2% of the nominal GDP, amounting to ₹3.9 lakh crore (US$47 billion), including country liquor.
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